About Us

A letter from Metavrse founders,

Julie & Alan Smithson

Our personal mission:

"To inspire and educate the next generation of youth to think and act like entrepreneurs in an economically, socially and environmentally sustainable way."

Every piece of technology we invent, patent and perfect at MetaVRse will be licensed to a new education platform called Unlimited Awesome Academy and will be used to help educate and enrich students lives for free, in perpetuity.

Creating one of the most advanced VR/AR product development companies in the world did not happen overnight. It was through years of building technology (hardware and software) that we built the team and skills required to lead an industry moving faster than almost any other in human history. The ability to rapidly iterate and improve in an agile environment has been essential for our continued success. Below is a bit of our history, but also our vision for the future.

WATCH: The World in 2038 Keynote by Alan Smithson

Julie and I are personally dedicating 25% of our shares in MetaVRse to build a new education system that will better prepare our children for a future with only one certainty; rapid change. By using every piece of technology we invent at MetaVRse, we can fundamentally change how we educate and compensate the next generation to create a global mindset of abundance, peace, love and community.

The only way humanity continues to evolve is to harness the full potential of every young person to work in harmony to create a world of abundance for everyone, not just an elite few.  To give opportunity to solve world problems to every person from a young age. With the power of VR/AR/AI/Blockchain/IOT/5G/Quantum Computing, we can solve the world’s challenges and lead our planet towards a utopian society we could only dream of in the past.

The future belongs to the next generations, who are growing up with the world’s knowledge in the palm of their hands.  Let’s show them how best to use this power for good.

Our past:

Emulator & Entrepreneurship

Alan graduated from the University of Guelph with a B.Sc. in Molecular Biology, but what he really learned while there was entrepreneurship.  Julie graduated from George Brown College School of Hospitality, what she learned was operations and logistics.

Alan went on to become the number one sales rep for Leo Pharma in Canada and Julie became Director of Catering for Delta Hotels.  We were both uninspired with the status quo, so we began starting businesses. Between 2004 and 2010, we had the following companies:

  • Canadian Pre-Paid Medical Plan (Block-fee program for physicians)
  • Star Productions (DJ Service)
  • Memory Plus (Nutraceutical to reduce memory loss)
  • Blue Mountain Hostel (Ski Resort Hostel)
  • Alvic Property Management (Rental houses for students)
  • SmithsonMartin (Emulator DJ System)

In 2010, with our partner, Pablo Martin, we invented and brought to market Emulator,  the most advanced DJ performance system in the world. Launched at TEDxToronto, we sold units all over the globe and worked with artists such as Linkin Park, Infected Mushroom, Armin Van Buuren, Morgan Page, Starset, and many more.  We won the DJ Mag Innovative Product of the Year in 2011 and worked with brands creating unique activations using the technology.  Some of the brands we had the honour of working with include; Microsoft, Hyundai, Sony, Heineken (at Coachella), and more.  We were part of the second cohort of the Ryerson Digital Media Zone (DMZ), recently voted the #1 university business incubator in the world.  We were featured on Discovery Channel and we even got a deal on Dragons’ Den!

WATCH: Emulator DJ, World’s most advanced DJ Performance System

Love Sandal - Our 10 year old daughter’s shoe company

In August 2013, when she was only 9 years old, we put our daughter Abi into “Inventor’s Camp” where she learned about 3D Printing, Coding, Electronics, and Entrepreneurial mindset. On the last day of the camp, Abi noticed her mom had ugly sandal tans on the top of her feet and said “wouldn’t it be prettier with heart shaped tan lines instead?” and that is how the Love Sandal was invented.

After a successful Indiegogo campaign and with support from UPS, Abi went on to win “Top 20 Under 20”.  She has been featured in Inc., Huffington Post, Canada AM The Social and Toronto Star.  Abi also had the opportunity to speak on what it means to be an entrepreneur to a group of 300 internet entrepreneurs in LA. Abi was the youngest member accepted to the Ryerson Digital Media Zone (DMZ), she was mentored by the President of Aldo, she had a booth at the world’s largest shoe trade show in Las Vegas, and has a list of accomplishments many seasoned entrepreneurs would be envious of.

Over the years, we have kept a curriculum of everything we taught Abi about entrepreneurship, business and success principles and this became the inspiration for our future mission to create the most advanced and prolific education platform in human history.

facebook.com/thelovesandal  |   instagram.com/thelovesandal  |   lovesandal.myshopify.com

Curiosity Camp - First introduction to VR

Because we built a hardware/software solution that was light years ahead of anything else and created a new way of performing, we were often asked to perform for technology conferences and events.  In the summer of 2014, we were invited to perform at Eric Schmidt’s ‘Curiosity Camp’ with over 150 tech investors entrepreneurs and visionaries.

Imagine driving into the California mountains to a Boy Scout camp with no cell service or wifi and meeting with some of the most prolific tech minds of our time around the campfire.  Inspiring doesn’t begin to describe it.

One evening in a small dimly lit tent, I waited to try this new thing that everyone kept saying was absolutely incredible.  I first put on the bulky headset and giant headphones and had this transformational moment when I was instantly teleported from this little tent in the woods to standing on stage in the middle of a live concert.  Not only was I at the concert, I was standing ON STAGE, next to Beck!

The bulky headset was the Oculus Rift DK1 and the concert was Chris Milk’s ‘Hello Again’ Beck VR concert.  It was right then, I knew VR was the next big thing!

“It was in that exact moment standing on stage with Beck, when I realized that this was the future of human communication and I wanted to be part of it.”

- Alan Smithson

Our present:


MetaVRse is the world leading XR For Business product development company.  Focused on building bleeding-edge, innovative virtual and augmented reality products and solutions for the world’s leading brands.

Some of the highlights of our experience so far include:

Our Vision:  Curate the best virtual and augmented reality experiences through deep relationships with the world’s largest brands.

Our Purpose:  To educate and inspire the next generation of youth to dream big, by giving them the tools necessary to think and act like entrepreneurs in a socially, economically and environmentally sustainable way using the most engaging, immersive communications mediums ever invented.  

The World in 2038 - Our founder & CEO, Alan Smithson’s view on the world only 20 years from now.  Click here to watch the 20 minute opening keynote recorded live at TKSummit, a one-day for youth 13-18 to learn about the technologies of the future.

Julie is President of Virtual & Augmented Reality Association (VRARA) Toronto Chapter, VRARA Education Committee Member.

Alan is Co-Author of VRARA “VR/AR For Business white paper”, Co-Chair of VRARA Marketing Committee, IEEE MR Ethics Committee Member, Techstars Toronto Mentor, The Knowledge Society (TKS) Mentor.

Our future:

Unlimited Awesome Academy

Once you have children, your perspective of the world changes. You will do anything for your children and that passion and drive extends to every part of life. Once I realized that we could teach our own daughter the fundamentals of success through entrepreneurship, it was not hard to extrapolate that if we created a system for this, we could educate an entire generation of youth to think differently. Using the power of habit, we can change the mindset from individual to community.

“The world is changing exponentially. Those prepared for the inevitable future will prosper beyond our wildest imagination and lead a life of success, happiness, fulfillment, love and accomplishment while leaving our earth and future generations a legacy of economic, social and environmental sustainability, Unlimited Awesome Academy is the first step in educating these future leaders.”

- Alan & Julie Smithson

Unlimited Awesome Academy (UAA) will be a new education & eCommerce platform that instills daily habits, rituals and beliefs that are fundamental to living a successful life. The program will be free for all youth ages 11-18 with a smartphone. MetaVRse is the first step to creating this new education paradigm, using emerging technologies (VR/AR/AI/Blockchain) to better prepare our youth for the future.

UAA will create the foundation to inspire and educate the next generation of youth to think and act like entrepreneurs in an economically, socially and environmentally sustainable way.

Unlimited Awesome Academy Foundational Framework


  • Yoga
  • Persistence
  • Deep Breathing
  • Gratitude
  • Goal Setting
  • Life Planning
  • Positivity
  • Purpose
  • Meditation
  • Abundance

Creative Problem Solving:

  • Entrepreneurship
  • Technology
  • Marketing
  • Futurism
  • Business Writing
  • Blogging, Vlogging, Writing
  • Social Media
  • Coding

Teamwork & Mentorship:

  • Leadership
  • Mentorship
  • Communication
  • Developing A Team
  • Tribe Building
  • Listening
  • Being Present
  • Respect
  • Questioning
  • Persuasion & Negotiation

Economic Responsibility:

  • Business Planning
  • Sales & Selling Skills
  • Organization And Time Management
  • Investing (Strategy & Comprehension)
  • Accounting
  • Finance & Financial Literacy
  • Independent Learning

Social Impact:

  • Good Judgement
  • Empathy
  • Ethics
  • Creative Problem Solving
  • Philanthropy
  • Global Impact
  • Surrounding Yourself With Great People

Environmental Sustainability:

  • Accountability
  • Environmental analysis
  • Sustainability
  • Manufacturing & Distribution
  • Clean Energy

Our personal commitment to
future generations:

Julie and I are personally commiting 25% of our equity in MetaVRse to fund the start of the Unlimited Awesome Academy and every piece of technology we invent, patent and perfect at MetaVRse will been licensed to UAA to help educate and enrich students lives for free, in perpetuity.

If we all work together to change the mindset of the next generation of youth, we can prepare them for a world radically different from the one we live in now and guide them to solve the world’s problems (climate change, education, healthcare, gender equality, sustainability, poverty, responsible consumption).

I hope you will join us on this journey by partnering with us at MetaVRse as a client or supplier as we strive to make a positive dent in the world. Our youth are our most valuable resource; we must do everything in our power to help them navigate an uncertain, technology-driven future.

With Sincere Gratitude,

  • Alan Smithson, CEO – MetaVRse

  • Julie Smithson, COO – MetaVRse