Unless you have been living under a rock for the past 12 months, you will be aware of what virtual reality is and probably have an idea of how big the virtual and augmented reality market is going to be. I am going to tell you anyway to make sure you know now…
By 2035, Citi Financial Estimates the vCommerce industry to be worth $1.3 trillion. Yes, that is trillion with a “T”, we’re talking 4 comma club! Now that is a massive number and surely not all of this is from virtual and augmented reality… or is it. According to VR evangelist and author of the Fourth Transformation, A book about the transformative potential of VR/AR, Robert Scoble suggests ‘Users will start expecting brands to have mixed reality experiences in 2018. The big money will show up in 2020’
“Users will start expecting brands to have mixed reality experiences in 2018. The big money will show up in 2020.”
– Robert Scoble, Author ‘The Fourth Transformation’
Below is a list of as many ways that brands are using VR and AR right now to tell their brand story and I have done my best to attach an estimated price of what this might cost to give you the best understanding of how you can use this incredible new technology to make your brand stand out in a sea of marketing clutter. I have broken this down by industry in order to make it easier to get to what is relevant for you. Also included in this list is a section called Utilitarian which refers to tools made by brands that are actually useful. This last section is the one I see the most promise in.
Before you get to the list, if you have any questions about what you read below or if you want to know how Virtual & Augmented Reality can impact your business, please feel free to email me directly at email@example.com or if you are like me and you want to read more about us, visit www.MetaVRse.com.
TRAVEL & TOURISM
MEDIA & ENTERTAINMENT
MINING, OIL & GAS
MEDICAL / PHARMACEUTICAL
LEGAL & INSURANCE
UTILITARIAN (useful tools using VR/AR)
If you made it this far, congratulations! The above list is as comprehensive as we could make it and we will continue to update this blog to ensure this resource is always relevant. I hope you found some value in the article. Again, if you have an idea for how to use VR in your business, but don’t know where to start, feel free to email me and get the conversation started. firstname.lastname@example.org