360° Photo Booth™ Nominated for 2 Marketing Awards

Alan Smithson Metavrse News, The Blog

We are proud to announce that our 360° Photo Booth™ has been nominated for two awards;  the Marketing and Atomic Award.

The MetaVRse 360° Photo Booth™ at Yorkdale Shopping Center, dressed up as a time machine from Global’s new TV show, Timeless

Shoppers at Toronto’s Yorkdale Shopping Center had a chance to enter a time machine to travel back through history and still make it back in time for a trip to the food court. In a first-of-its-kind promotion of Global TV’s new time-travel drama Timeless, fans were invited to view the show’s trailer in a VR headset before entering a life-size replica of “the Mothership,” the show’s futuristic, spherical time machine. Once inside, rather than the show’s complex array of dials and displays, time travelers entered a bright green room with a central column of light containing a very different kind of advanced technology – a 360° camera. As the passengers disembarked from the time machine, they were invited to a large touch screen to explore a 360° scene of themselves standing on a country road as the Hindenburg airship explodes above their heads. The unique 360° photo keepsake (containing a subtle brand message for the premiere of Timeless on Global TV) was then sent to participants in a format easily shared to social media.

Over 1000 visitors entered the booth over a 3 day activation that captured over 300 360° Photos which were sent to guests to share on social media. Many of the guests shared their photos to Facebook and Twitter generating over 50,000 media impressions attracting more awareness to the series premiere of Timeless.

This video was submitted with the award submission:

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