Shoppers Drug Mart, one of the most recognized and trusted names in Canadian retailing, boasting a growing network of over 1300 stores across Canada, will now offer customers the opportunity to experience its `Top Picks’ daily in-store promotions in an augmented reality format without having to download an app, said Julie Dunham, Manager, Communications & Corporate Affairs, Shoppers Drug Mart.
A recent pilot of the Shoppers Top Picks web-based, augmented reality program was rolled out at Sherway Gardens mall allowing shoppers to touch and see ‘virtual products’ floating above the physical product.
The in-store augmented reality platform will bring daily featured product specials to life in a dynamic 3D format on customer smartphones and tablets using a new web-based technology, thereby eliminating the need to download an app.
“Introducing this user-friendly augmented reality platform will give customers a new and exciting way to interact with their favorite brands while assisting with their purchasing decisions,” Dunham noted.
With the goal of creating the most accessible and user-friendly augmented reality retail experience unlike anything on today’s market, Shoppers Drug Mart tapped Toronto-based virtual and augmented reality innovation agency MetaVRse for the project.
“Shoppers Drug Mart tasked MetaVRse to create an augmented reality platform that eliminated the need to download an app. We proudly developed and delivered this groundbreaking technology to our client while simultaneously setting a new industry benchmark for augmented reality. Our clients inspire us to continually strive to improve the human experience through augmented and virtual reality,” said Alan Smithson, CEO of MetaVRse.
To view the 3D Shoppers Top Picks products, visit www.ShoppersTopPicks.com
Note: Devices must run on iOS11 (Safari) or Android 7 (Chrome)