XR For Business Weekly | The Latest News in Virtual, Augmented & Mixed Reality

Mariya Faryna Industry Updates

Welcome to the new XR For Business Weekly! We’ll be posting every week, highlighting the coolest updates in the virtual, augmented, and mixed reality industry.

This week we’re focusing on the following industries:

e-Commerce
Retail
Entertainment
Marketing
Automotive

The big headline of the week

Magic Leap and AT&T Join Forces
Magic Leap has signed a deal to allow AT&T to become its exclusive wireless distributor, once their headset finally hits the market later this year. With both the anticipated launch of their first product and the launch of 5G networks in several cities, now is the perfect time to secure a deal. So what? Magic Leap has remained secretive through its lifespan, quietly releasing updates and raising billions, all without a product on the market. This partnership makes the startup seem legitimate – and it’ll shake the XR industry in many different ways.

AT&T x Magic Leap

AT&T x Magic Leap

e-Commerce

Snapchat to Introduce Visual Search for Amazon
Users will soon be able to find Amazon items through Snapchat using visual search. This is a win-win for both Snapchat and Amazon, as it is aligned with Snap’s goal of increasing its e-commerce capabilities, and it opens up a massive referral system (and demographic) for Amazon. This could open up a new revenue stream for Snap Inc, which posted a $385m loss last quarter.

Social Networks are the New Augmented Reality Advertising Platforms
Facebook announced several new features, the biggest being Facebook’s Virtual-Try On’ feature, which allows users to see what products look like on their faces with AR, directly from their Facebook news feed. These new augmented reality features allow users to try these products on right from the ad itself, leading to higher sales and ROI.

Facebook's New Virtual Try On Augmented Reality Feature

Facebook’s New Virtual Try On Augmented Reality Feature

Retail

10 Retailers Leading the Way in Augmented Reality
The rise of vCommerce (virtual e-commerce,) is just around the corner. Between 3D modeling, AR marketing campaigns, and everything in between, these 10 companies are doing everything right to make sure they’re staying ahead of the curve.

Entertainment

3D Live Theatre
A startup is bringing a new dynamic to live theatre: AR. The company ARShow, provides users with an AR headset to the see the added elements. Imagine a live-theatre performance with crazy effects or surreal scenes – it’s like bringing merging film and live theatre.

Snapchat is Bringing AR to Theme Parks Across the Country
Snapchat has partnered with several amusement parks to create more immersive experiences for guests through its interactive Lens Studio. Disney, Universal Studios and Six Flags/ Warner Bros are some of the theme parks that will be included in this update, leveraging the rise of mobile technology to create an enhanced guest experience.

Marketing

Rémy Martin Releases Colourful Augmented Reality Experience
Rémy Martin’s latest marketing campaign for its VSOP Limited Edition uses augmented reality to bring the branding to life. Working with artist Matt W. Moore, the app is filled with illustrations of grapes, vines, leaves, sunbursts,and  custom typography for VSOP, allowing users to view the world in a beautiful and colourful way. Watch the video below.

 

Automotive

Gaming App Allows Players to See Their Cars in AR
Zynga’s CSR Racing 2 Game allows users to take cars from their garage in the game, and drop them into their real life scenario with the use of AR. Using Apple’s ARkit, the new feature creates an immersive experience for players, allowing them to see their dream cars up close.

CSR2 Augmented Reality Mode

CSR2 Augmented Reality Mode

That wraps up our first edition of XR For Business Weekly! Tune in next week to learn more about the latest news in VR, AR, and MR.

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