XR For Business Weekly: July 27 | The Latest News in Virtual, Augmented & Mixed Reality

Mariya Faryna Industry Updates

Welcome to the second edition of XR For Business Weekly! We’ll be posting every week, highlighting the coolest updates in the virtual, augmented, and mixed reality industry.

If you haven’t heard, we  had an exciting annoucement this week about our partnership with the Ontario Science Centre & our involvement  in the Dubai Museum of the Future Accelerator. The official press release will be released next week.

Back to XR For Business Weekly. This week we’re focusing on the following industries:

Airline
Art
Entertainment
Education

Airline

RETINA Project: Helping Airport Controllers See with AR 

Airport control staff will now be able to use AR technology to visualize information to make their jobs easier. Funded by the European Union, the advancements from the RETINA project will allow for better management in monitoring take-offs, landings, and ground traffic. “Built upon technology developed by the SESAR project, RETINA aimed to enhance sight capabilities and situational awareness of air traffic controllers in control towers, allowing them to better manage traffic especially when bad weather sets in,” Said Professor Sara Bagassi.

Air Control meets Augmented Reality

Air Control meets Augmented Reality

Art

AR Art Installation Transforms NYC Time Square into Underwater Scene

Microsoft partnered with artist Mel Chin to create massive underwater scene in New York City’s Time Square. The art installation, called ‘Unmoored,’ is viewable through a smartphone or Microsoft Hololens headset, and aims to raise awareness for climate change. Due to rising water levels, Manhattan may be completely submerged within the next 80 years. Unmoored creates a mixed reality experience that immerses you in a surreal, post-apocalyptic view of NYC.

Entertainment

USA Today Introduces New AR Features

Newspaper USA Today introduces AR features into its mobile app, allowing users to experience interactive storytelling experiences.

USA Today has launched several AR initiatives in the past, including the 321 Launch app, taking users through the Falcon 9 launch earlier this year. A big player like USA Today adopting this technology will pave the way for other newspaper and media companies to follow suit.

New Lego AR App Shows Potential for Creating New Virtual Worlds

At Apple’s WWDC conference, Lego showed off its new app with the numerous AR upgrades it received. With 3D object detection, the physical Lego models can be brought to life in the app. A physical Lego structure can open up a whole city in AR, new missions and stories, and more.

Education

Schoolbus of Children Gets Taken on a Trip to Mars in VR

Without using any goggles, the children felt like they were truly on a different planet. By turning school bus windows into high-def displays, the children weren’t isolated by headsets, and were able to point things out to each other all around them.

Must-Try

Nelson Mandela’s Jail Cell in VR

To celebrate Nelson Mandela’s 100th birthday, VictoryVR has released ‘Walking in Mandela’s Footsteps,’ taking you through the life of the South African liberation activist. Uncover clues, travel through history and feel what he felt as you walk in Mandela’s footsteps.

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 New York Times Lets You See the Thai Cave in AR

Based on the recent rescue of the 12 soccer players from the Thai cave, the New York Times has created an augmented reality experience to show you how small the cave openings were. This experience will work on AR-enabled iPhones and Androids.

That’s all for this week, tune in next week to see some of the latest developments in the XR space!