XR For Business Weekly: August 7 | The Latest News in Virtual, Augmented & Mixed Reality

Mariya Faryna Industry Updates

Welcome to the newest edition of XR For Business Weekly! We’ll be posting every week, highlighting the coolest updates in the virtual, augmented, and mixed reality industry.

This week we’re focusing on the following industries:

Art & Museums
Education
OOH Entertainment
Restaurants & Food
Retail

 

Art & Museums

Intel and Sansar recreate the Burning Man exhibit in VR

The two companies partnered up to recreate the exhibit from the Renwick Gallery of the Smithsonian American Art Museum. The exhibit, No Spectators: the Art of Burning Man shows the beautiful art that is displayed at the Burning Man festival.  The museum has a goal to reach 1 billion people with its art, and virtual reality is one of the ways they are making that happen.

The ultimate goal with this museum though is to “turn each art piece into an experience, a story” says Raj Puran, the director of business development at Intel.

Smithsonian American Art Museum

Smithsonian American Art Museum

Education

Drexel University is Enhancing Online Education Through its New Virtual Reality Content Repository

The project, Vrtifacts+, will be a first-of-its-kind repository that will have a library of  250,000 XR (immersive reality) objects, in virtual, augmented and mixed reality. These will empower faculty and instructional designers to incorporate these XR objects into their online coursework.

VR enhances education already, because in addition to higher retention rates, ‘VR is proven to increase academic outcomes by 400%,” states Drexel University Online president, Susan Aldridge, PhD.

 

OOH Entertainment

Zip Lining in VR? New Attraction Takes You on a Breathtaking Immersive Experience

Zip Now London in England lets you experience the longest zip line in the world, using VR! The VR experience takes you to Dubai’s Jebel Jais Flight, a 2.83km long zip line that travels at speeds up to 100mph.

Riders can choose to experience Zip Now London’s zip line without the VR headset, seeing a beautiful view of the Houses of Parliament, 35 metres in the air.

Zip Now London VR Zip Line

Zip Now London VR Zip Line

Restaurants & Food

You Can Now Order Domino’s Pizza using Augmented Reality

 The pizza chain launched a Snapchat campaign using the platform’s new shoppable AR lenses, letting Snapchat users order a pizza without leaving the app. According to Nielsen Catalina, Snapchat’s AR campaigns seem to be working as they lift sales 10% on average! This may be due to the fact that the augmented reality experience immerses the user and increases the level of engagement they feel with the brand.

Domino's Pizza Snapchat AR Lens

Domino’s Pizza Snapchat AR Lens

Retail

Lowes is using VR & AR to Help People Visualize Home Improvements

Lowe’s has been testing out a variety of different pilot projects around virtual and augmented reality, in an effort to solve some of the biggest problems that their customers face. Lowe’s Innovation Labs was established four years ago, and has since launched projects like the Holoroom How-To (immersing customers in a step-by-step guide to complete DIY projects. )

“Customers have a 42% greater recall with VR tools compared to Youtube how-to videos” says Lowe’s.

Other projects include “View in Your Space,” allowing customers to visualize how furniture could fit into the physical dimensions of their own homes.

Samsung & NASA Partner to Create Immersive 4D Moon Experience

A Moon for All Mankind” will take visitors on a full space mission, in 4D lunar gravity virtual reality.

To make the experience as realistic as possible, Samsung collaborated with the NASA team working on the Active Response Gravitt Offload System, which trains astronauts how to function in environments with low-gravity.

Samsung & NASA’s ‘Moon For All Mankind’ 4D Immersive Experience

 

Augmented Reality is Making Business Cards So Much Better

Business cards have been around for decades, but augmented reality is giving them a much-needed upgrade. By scanning the business card using an app, you’re able to see some amazing graphics that aren’t shown on the physical card, plus you’re given a number of options to reach the person, such as: text, call,  and email.

We at MetaVRse have our own AR business cards (with flames!) If you’re interested in creating your own, get in touch.

That’s all for this week, tune in next week to see some of the latest developments in the XR space!