Canadian Female Entrepreneur to Lead VR/AR Association Toronto Chapter

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PRESS: RELEASE MetaVRse COO Julie Smithson takes the reigns as Co-President of VRARA

Julie Smithson, Chief Operating Officer of Canadian Virtual and Augmented Reality (VR/AR) startup, MetaVRse, has just accepted the role of Co-President of the Toronto Chapter of the VR/AR Association alongside Dan Heshemi, Partner at LNG Studios.  The Virtual and Augmented Reality Association (VRARA), an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

MetaVRse COO Julie Smithson

With 500% year-over-year growth, the VRARA has approx 4000 companies, brands, and developers registered creating the largest ecosystem in the industry. Likewise, with constantly evolving technology in the ecosystem; the VRARA Industry Committee’s are helping define and solidify standards and best practices across multiple verticals.  

Julie Smithson is the Chief Operating Officer of Canadian VR/AR startup MetaVRse, where she’s gained her industry knowledge through numerous VR/AR projects. Julie has been an active member of Toronto’s tech space, as well as the VRARA over the last several years. Julie currently sits on the VRARA’s Education Committee, and is committed to bettering the educational sector through use of immersive technologies.

“The VR/AR Community in Toronto is absolutely incredible, but has been very disjointed as everyone works on their products and solutions in isolation.  Our goal with VRARA is to bring together the amazing talent in this city to foster new ideas and rapid growth of the industry” said Smithson.

In her role as COO of MetaVRse, Julie is also working on a new Virtual, Augmented & Mixed Reality (XR) Learning Centre that will be the foundation for inspiring and educating youth to explore these technologies as potential career options.

About the VRARA

VRARA is a global industry association that strives to offer a connected local & global community of members through its initiatives like the Industry Committees, the Directory, Resources, and via local Chapters that hold local events. Chapters are run by a local Chapter President that helps coordinate events, case studies, promote member companies and connect and introduce members in the local community and across the globe.

About MetaVRse

MetaVRse is North America’s Leading Virtual & Augmented Reality Consultancy.  Nominated for Global VR Startup of the Year, 2017 and named Techweek’s Top 100 Rising Startups.  MetaVRse has two distinct divisions; XR For Education and XR For Business where they advise Fortune 500 companies on how to use vCommerce (VR/AR for Retail and e-commerce).  MetaVRse also invented the VR Photo Booth™ a marketing activation for Conferences, Meetings, Festivals and Events.    

About Julie Smithson

Julie Smithson’s personal mission is ‘to inspire and educate the next generation of young entrepreneurs to think and act in a socially, economically and environmentally responsible way’.  It is through this lens, she runs the operations at MetaVRse, one of the world’s leading XR consulting and product development companies. Julie’s passion for education and community has lead her to become the Co-President of the VR/AR Association, Toronto Chapter.  She is also part of the Education Committee.

Previously, Julie was Co-founder of Emulator, the world’s most advanced DJ system, which won the DJ Mag Innovative Product Award.  She has been on the hit TV show Dragons’ Den, featured in the Toronto Star, Produced TEDx Toronto (2010), and introduced coding in VR at Canada Learns Code.