Overview

Client
Shoppers Drug Mart (SDM) // Citizen Relations (agency)

Support
Patio Interactive

Project
Web-based Augmented Reality 3D product showcase


Image

Shoppers Drug Mart wanted to celebrate their bi-annual Top Picks program by utilizing augmented reality (AR) to engage customers in a 5 day experiential marketing activation at Sherway Gardens mall. The caveat for this client was the AR experience had to be as frictionless as possible, so MetaVRse was tasked with creating a new type of AR that required no application to download, completely browser-based. MetaVRse created the world’s first WebAR platform for this activation with only 6 weeks to pull the project together.

“Shoppers Drug Mart tasked MetaVRse to create an augmented reality platform that eliminated the need to download an app. We delivered this groundbreaking technology to our client while simultaneously setting a new industry benchmark for augmented reality and Web3D”

Alan Smithson, CEO of MetaVRse

Technology used

  • MetaVRse WebAR
  • MetaVRse Web3D Player
  • Apple iPad Pro
  • Adobe Premiere, Photoshop
  • Maya
  • Graphine Software
  • Custom Software
WebAR & 3D models

Metrics


0
products converted to 3D

0
Average guests per day

0
Total guests