Sector 5 Digital works with brands and businesses that are already titans of their industry – Fortune 100 companies like American Airlines, IBM, and the Harry Potter franchise, just to name a few – but are unsure if and how XR technologies can ensure a positive ROI. Cameron Ayres, Sector 5 Digital’s director of innovation, is confident that, in most cases, it can – it just takes identifying the story your brand is trying to tell, and how XR can help it tell that story better.

In this episode, Cameron and Alan discuss how XR technologies can help companies enhance not just their storytelling, but more internal issues, like training and increasing efficiency. Drawing from the knowledge base possessed by senior/outgoing employees to design virtual training exercises, or using virtual design rooms to expedite the design process in automotive sectors, are just a few examples of ways XR can help maximize output for any company.

Listen to the episode and subscribe on Apple Podcasts or Google Play, or check out the full transcript on the XR for Business website.