Earlier this year, Alan had North’s VP of Advanced R&D Stefan Alexander on the XR for Business Podcast to discuss the challenges of creating AR eyewear that was not simply functional, but also fashionable enough that regular people would actually choose to wear them in their everyday lives. With the news that Google has acquired the Canadian smart glasses company, what better time to revisit that conversation?
“We had a pretty high bar, starting off as an interaction company. So if we were going to do smart glasses, the control had to be amazing. And the whole philosophy going into this — and this evolved a lot, but this core tenet never changed — where it has to look exactly like regular glasses.”