With newer technologies allowing for greater personalization, the marketing world is being turned on its head. Generative AI. NFTs. Virtual worlds. Hybrid events. Smart contracts. Beneath the hype, these technologies are already transforming how global brands engage with their audiences. And we're just getting started. Let’s take a look at the five biggest experiential marketing trends to watch in 2023.
As a Canadian company with a global platform, MetaVRse is uniquely positioned to take on the metaverse for enterprise. This past week, MetaVRse CEO Paul Konieczny was honoured to be interviewed by Made in CA, which celebrates Canadian innovation.
As the metaverse reshapes our social and economic lives over the coming decade, it’s critical to know what the metaverse actually is… and what it isn’t. Let’s separate truth and myths about the metaverse.
The metaverse is a place unlocked by XR technologies and driven by decentralized web3 tooling. For those who are new to these technologies, we’ve put together a quick refresher on a few underlying technical concepts, and how the metaverse itself is being built on top of them.
As global brands continue to embrance world-changing technologies, Immersive Wire and Canadian Business published features this week with MetaVRse co-founder Alan Smithson focusing on the next generation of marketing and the rise of virtual real estate.
Deutsche Telekom’s T‑Challenge, launched to push the metaverse’s best and brightest to find innovative ways to bring 5G connectivity to Extended Reality, has revealed its top 20 finalists – and TheMall powered by MetaVRse made the list.