See All Blogs2022-10-04T14:15:40-04:00


A Brand Guide to Choosing Roblox vs. Fortnite vs. Private ‘Verse’

January 18th, 2024|

In the dynamic landscape of digital marketing, brands are constantly seeking innovative ways to engage with their audiences. The evolution of the metaverse concept has opened new possibilities for brand immersion and interaction, with platforms like Roblox and Fortnite leading the way. With over 3.4 billion gamers in the world, it is not hard to understand why brands need to consider where

VIDEO: Alan Smithson Talks Medical Device Training at AWE Live

May 11th, 2023|

MetaVRse co-founder Alan Smithson will be at AWE 2023 later this month to talk enterprise XR and where the metaverse and ecommerce collide. Be sure to check out Alan's recent AWE Live talk around our work in medical device training with the help of our MetaVRse Engine 3D creation platform:

The 5 Experiential Marketing Trends That Will Redefine 2023

January 5th, 2023|

With newer technologies allowing for greater personalization, the marketing world is being turned on its head. Generative AI. NFTs. Virtual worlds. Hybrid events. Smart contracts. Beneath the hype, these technologies are already transforming how global brands engage with their audiences. And we're just getting started. Let’s take a look at the five biggest experiential marketing trends to watch in 2023. 

What Is (and Isn’t) The Metaverse?

November 15th, 2022|

As the metaverse reshapes our social and economic lives over the coming decade, it’s critical to know what the metaverse actually is… and what it isn’t. Let’s separate truth and myths about the metaverse.

XR, Web3, and the Spatial Future of the Internet

October 3rd, 2022|

The metaverse is a place unlocked by XR technologies and driven by decentralized web3 tooling. For those who are new to these technologies, we’ve put together a quick refresher on a few underlying technical concepts, and how the metaverse itself is being built on top of them.

MetaVRse Featured on Immersive Wire & Canadian Business

July 8th, 2022|

As global brands continue to embrance world-changing technologies, Immersive Wire and Canadian Business published features this week with MetaVRse co-founder Alan Smithson focusing on the next generation of marketing and the rise of virtual real estate.

The Best Metaverse Super Bowl Ads

February 14th, 2022|

With well over 1 million articles and counting referencing the term ‘Metaverse’ in the past nine months, brands selling or mentioning Web3, XR, AI, and/or Crypto brought their A game to the most watched ad space in the world.

The Metaverse Manifesto

January 1st, 2022|

This document serves as a set of fundamental principles on how we might build and conduct ourselves in the Metaverse, to ensure every person on Earth can participate in a meaningful way to the future we are all building together.

A Brand Guide to The Metaverse

October 12th, 2021|

With the addition of LiDAR 3D scanners on phones, VR headsets hitting the mainstream and over 7 billion devices capable of rendering high-quality 3D experiences instantly and with insane download and latency speeds being delivered by 5G, brands now have a unique opportunity to build their contribution to the metaverse.

NFT x XR = Magic!

October 4th, 2021|

The worlds of art, music, technology, finance, entertainment and of course, shoes, are blending together in ways previously unimaginable, but now, commonplace.

2020 – An XR Year in Review

December 29th, 2020|

Over on the XR For Business Podcast, Alan, Julie, and VP of Marketing Alex Colgan dedicated our 150th broadcast episode to looking back over 2020, both in the grand scheme of everything (2020 was a red letter year for everyone), as well as how the XR sector weathered the storm. As part of that look back, we invited all of our past guests to

XR for Business Flashback: Bungee Jumping with Untethered VR, featuring Happy Finish’s Daniel Cheetham

October 15th, 2020|

Before COVID-19, the Location-Based Entertainment (or LBE) sector of XR was already drawing in crowds across the world, and with 3D rendering technology getting better and better everyday, these venues had nowhere to go but up. But then 2020 happened. While the rest of the XR industry has had opportunities to grow as more people around the world sought alternative collaboration tools and methods

XR for Business Flashback: Dissecting Virtual Frogs with VictoryXR’s Steve Grubbs

October 8th, 2020|

The photorealism of today’s (and tomorrow’s) 3D rendering software isn’t just making video games prettier and furniture catalogues easier to fill - it’s also saving the lives of bullfrogs everywhere. At least, that’s the goal of VictoryXR’s education platform.   Dissecting frogs, fish, fetal pigs, and other fauna has been a staple of western education for decades, albeit one not without controversy - what

XR for Business Flashback: Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

October 1st, 2020|

If you’ve ever shopped for affordable-yet-stylish furniture and home decor products, chances are you’ve perused the inside of one of IKEA’s catalogues before. To ensure you run out to the store for march and meatballs, each product is captured with stunning photography – except when it isn’t.   It may surprise you, but as IKEA’s Martin Enthed told Alan on this episode of the

XR for Business Flashback: Assembling a Billion Polygons in Real-Time, with Epic Games’ Marc Petit

September 24th, 2020|

Epic Games took centre stage in the tech media circuit earlier this summer, when they unveiled their new game engine, Unreal Engine 5 (just in time to be employed in the next-gen games on Playstation 5 and the Xbox Series X coming out this holiday season).   It is revolutionary rendering software, promising to render billions of polygons into a beautiful simulacrum of reality

XR for Business: Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

August 24th, 2020|

On the podcast, the topic of “the future” of XR is frequently addressed. Things will be amazing when 5G networks are gapless, and when we can all agree on a standard format for 3D models, and when HMDs are a common household item. And naturally, for those things to become a reality, there need to be those in enterprise today ready and willing to

XR for Business: The Pain of Empty Space, with SpatialFirst Co-Founder Emily Olman

August 17th, 2020|

Real estate has historically been a great market to get into, because they’re not making any new land. But it’s also a sector that’s been slow to adopt to new technology, according to SpatialFirst co-founder Emily Olman. Though real estate and architecture hasn’t lingered in the stone ages; virtual tours allow people to visit potential future homes before actually setting foot in it, and

XR for Business: The Future of Retail is Virtual, with Macy’s Mohamed Rajani

August 10th, 2020|

With people around the world stuck at home as they waited out the coronavirus, the last few months have certainly shown us all many things; the importance of front-line workers, the value of XR technology for keeping many of us working from home, and of course, how quickly the world of retail is changing, where more and more people are shopping without ever entering

XR for Business: Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

August 3rd, 2020|

You may not immediately think of XR technologies when you think of Nestlé, who are more likely to conjure the idea of chocolate milk and bottled water than virtual reality. But in this episode, their immersive technology lead Richard Hess makes a convincing case for why even a food supply company can get a big ROI from investing in immersive tech. One

XR for Business Flashback: Pivoting Game Dev Skills into XR Utility for Enterprise, with Extality’s Arash Keshmirian

July 27th, 2020|

Extality's origins in the XR landscape lie in games development, building engines and developing titles like Zombie Gunship. It seemed like the smart move at the time; for most people, their introduction to the world of VR was through gaming, either as a far-off future technology, or once devices like the Oculus Quest started making vibrations. But while, sure, gaming is bound to

How Oracle’s XR Lab Uses MetaVRse Engine for eCommerce and IoT

July 23rd, 2020|

Digital marketing and ecommerce are in an explosive growth phase, with AR-enabled experiences poised to drive over $36 billion in retail sales by 2024. But digital marketers are often left in the dust, as the demand for VR/AR developers is at an all-time high, growing over 1400% in 2019 alone. Recently, Oracle XR Lab co-founder Sikaar Keita has been experimenting with the web-based MetaVRse Engine to create product showcases, advanced ecommerce prototypes, and IoT sensor integrations.

XR for Business: Leveraging 5G Networks to bring VR to South Korea, with Korea Telecom’s Joonmo Park

July 20th, 2020|

South Korea is something of a case study on how expanding the power of telecommunications networks will empower XR technology growth, which in turn spells economic growth. The nation is very nearly connected end-to-end by a cross-country 5G network, and Korea Telecom is hard at work taking advantage of that coverage to evangelize VR. Today, that’s watching VR videos on city busses;

XR for Business: Getting the ROI out of XR, with Sector 5 Digital’s Cameron Ayres

July 13th, 2020|

Sector 5 Digital works with brands and businesses that are already titans of their industry – Fortune 100 companies like American Airlines, IBM, and the Harry Potter franchise, just to name a few – but are unsure if and how XR technologies can ensure a positive ROI. Cameron Ayres, Sector 5 Digital’s director of innovation, is confident that, in most cases, it

XR for Business: Making AR Focals Functional and Fashionable, with North’s Stefan Alexander

July 6th, 2020|

Earlier this year, Alan had North's VP of Advanced R&D Stefan Alexander on the XR for Business Podcast to discuss the challenges of creating AR eyewear that was not simply functional, but also fashionable enough that regular people would actually choose to wear them in their everyday lives. With the news that Google has acquired the Canadian smart glasses company, what better time

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